udaan logo

We are udaan

We are building


The udaan Story

Founded in 2016 with a vision to 'transform the trade ecosystem in India leveraging technology,' udaan is India's largest business-to-business e-commerce platform. It has operations across categories including fruits and vegetables, FMCG, staples, lifestyle, electronics, home & kitchen, pharma, toys and general merchandise.The platform acts as a catalyst to enable transparency, accessibility, affordability and national reach to 15 million manufacturers,
25–30 million retailers, 10–12 million institutional businesses like office, school, hotels, restaurants, caterers (HoReCa) etc. that account for over 60 million MSMEs in India. udaan’s aim is to be a trusted partner to small businesses by empowering them with technology, financial inclusivity, and supply chain capabilities to compete and win in an increasingly tech and digital world.

Empowering 65 Mn+ MSMEs and redefining b2b trade and commerce

udaan has over 3 million retailers and 30,000 sellers on the platform across 1000+ cities and 12,000+ pin codes


30 Lakh+



2 Lakh+

sellers distribution network across



cities covering

Empowering 65 Mn+ MSMEs and redefining b2b trade and commerce
Our mission

Our mission

Our mission is to enable small manufacturers, farmers, and brands to market and sell their products across the country at low cost with 100% payment security and complete transparency. While doing so we enable small businesses such as shopkeepers, kirana, restaurants, street vendors, chemists, offices, small factories, contractors etc. to source from a large selection of high-quality products at best prices while facilitating efficient and transparent transactions with huge convenience.

Our reach

Our reach

udaan has a network of over 3 million retailers, chemists, kirana shops, HoReCa, farmers and 25-30,000 sellers across 1000+ cities in the country covering more than 12,000 pin codes. Over 5 million transactions take place on the udaan platform per month making udaan a leader in the b2b eCommerce business..

Our offerings

Our offerings

Through a seamless process, the udaan app enables the buyer (retailer) to select a product, place an order with sellers (wholesalers, brands and manufacturers) who pack it and dispatch it through udaan’s supply chain network. Buyers also have the option avail credit through udaanCapital, which provides financial products and services for sellers and buyers to expand their business

Our Business

Consumer Discretionary Categories
  • Electronics
  • General Merchandise
  • Lifestyle & Apparel
  • Emerging Businesses
Essentials Categories
  • Staples
  • Pharma
  • FMCG
  • Fresh
  • HoReCa
  • Pickily(B2C)
  • udaan’s Non-Banking Finance Company (NBFC) arm which provides trade-credit offerings to SMEs that are on the udaan platform and outside
Supply Chain
  • udaan’s Supply Chain arm facilitates supply chain and logistics for buyers and sellers, both on the udaan platform and to the external clients
Technology & Product
  • udaan’s Tech & Product team builds our products and systems
Corporate Functions
  • Finance, Human Resources, Admin & Facilities, Marketing, Legal, IT, Procurement and other corporate functions