Founded in 2016 with a vision to 'transform the trade ecosystem in India leveraging technology,' udaan is India's largest business-to-business e-commerce platform. It has operations across categories including fruits and vegetables, FMCG, staples, lifestyle, electronics, home & kitchen, pharma, toys and general merchandise.The platform acts as a catalyst to enable transparency, accessibility, affordability and national reach to 15 million manufacturers,
25–30 million retailers, 10–12 million institutional businesses like office, school, hotels, restaurants, caterers (HoReCa) etc. that account for over 60 million MSMEs in India. udaan’s aim is to be a trusted partner to small businesses by empowering them with technology, financial inclusivity, and supply chain capabilities to compete and win in an increasingly tech and digital world.